TALLIE
THE PROJECT
edinburgh’s first-ever
lagree studio where
every move adds up.
Brand experience agency Sloe Studios came to us with an exciting project to help create a brand for Edinburgh’s first-ever Lagree studio. Lagree, a workout popularised in Hollywood, is similar to pilates but offers more targeted structure with every move performed to the count of four. Under the creative direction of Sloe, we brought our expertise to brand strategy, naming, and messaging. The result? Tallie is now one of Edinburgh’s most in-demand studios with new lagree-lovers joining
every day.
SCOPE
STRATEGY
NAMING
MESSAGING
WEB COPY
SOCIAL LAUNCH
brand strategy
In partnership with Sloe, we worked with founder Sarah Jaffar to understand her drive and vision for opening her own Lagree studio. Then, we moved forward with writing a strategic guide that served as the foundation of the brand—from purpose and vision to target demographics, brand values, and more. We honed in on a strategy that puts routine at the heart of the brand, inviting people to discover a workout they’ll want to return to again and again.
"We are Edinburgh’s only ambassadors of the Lagree method: an effective high-intensity, low-impact workout that builds wellbeing and community through the power of routine.”
POSITIONING STATEMENT
strategic naming
A brand name is more than a first impression, but a badge a business wears every day. Why not make it stand for something important? We took the word “tally” meaning to add up an amount and put a friendly feminine spin on it. Tallie Lagree Studio warmly invites people to keep coming back to add up their efforts and experience the benefits of a structured method they can count on.
messaging
As copywriters AND strategists, the strategy guides we create are full of snappy messaging ready for use across a brand. In addition, we also create handy banks of copy that brand managers can pull from as needed. For Tallie, we crafted a brand story, several descriptive paragraphs, and a litany of headlines. We also wrote the Tallie website where the brand’s vibe is baked into every corner. Get a taste of the work below.
in collaboration with
Sloe Studios Loving the way Tallie looks and feels? That’s thanks to brand experience agency Sloe Studios. We collaborated closely with founder Alix Picken who led the creative direction of Tallie’s brand and studio space. For clients looking for a full branding package (strategy, naming, messaging, visuals), we work with partners like Sloe to create the whole shebang.